[Upbeat music and images of NIB headquarters and marketing team in a conference room]

Male Speaker 1: Seth Anderson, Director of Marketing, IFB Solutions: The goal of rebranding is to ensure that the message, the people and the
stories behind the brand are connecting with the end user and the audience.

[Montage of employees who are blind working in manufacturing and services jobs at our associated agencies]

Anderson: To our employees who are blind or visually impaired, SKILCRAFT represents an opportunity to show the world what they're made of.

[Theodore talking, followed by more images of employees who are blind working at associated agencies]

Male Speaker 2: Theodore Wentz, K-Bar Operator, IFB Solutions: All of us here want to do something so to be able to come in here, work, accomplish the job
that we are asked to do, and to do it successfully, it makes us feel that
we are worth something.

[Montage of employees who are blind working in manufacturing and services jobs at our associated agencies]

Anderson: SKILCRAFT is an opportunity to say, "I made this." And there's nothing stronger than the transformational power of a job.

[Marcia talking, followed by more images of employees who are blind working at associated agencies]
 
Female Speaker 1: Marcia Simms, Customer Service Representative, IFB Solutions: It's just a thrill when I come in in the mornings. In customer service, we want people to know that, even though we're blind, nothing stops us.

[Nothing Stops Us text across a black screen, followed by people who are blind working and Kevin Lynch appearing on the screen]

Male Speaker 3: Kevin Lynch, President and CEO, National Industries for the Blind: I think the goal really is to remind individuals that SKILCRAFT is creating employment for people historically have found it very difficult to find competitive employment.

[NIB staff at NIB headquarters in a marketing meeting, followed by images of new SKILCRAFT packaging]

Lynch: It's been 30 years since we last refreshed the brand. We're reimagining what SKILCRAFT can be.

[Images of new SKILCRAFT packaging]

Anderson: You start with a logo that comes from a place of research and really good design principles, but you have to build things around it to create a brand. 

Anderson: It was really critical to ensure that American was present in it, that's where the design motif of the flag in the corner, the modified star inside of the A, those design elements are important to show its heritage and its place inside of our economy.
[Images of new SKILCRAFT packaging interspersed with images of people who are blind working]

Lynch: We believe the SKILCRAFT trademark that has built up such a
strong brand reputation in the products area, very easily carries over
into our services arena. One of the things that we're really working on right now is utilizing and leveraging accessible technology.

Lynch: We're offering the capabilities of running contact centers, switchboards, we're doing warehouse and distribution where we're running over 100 to 150,000 square foot warehouses, providing military personnel across the globe with the products that they need.

Anderson: Products are being brought alongside services under the SKILCRAFT brand. I think that's part of SKILCRAFT reimagined and a really critical element of propelling this brand forward.

Lynch: The brand reflects the workforce and the SKILCRAFT promise remains the same, exceptional quality, extraordinary impact.

[Upbeat music and all of the old SKILCRAFT logos appear in order replaced by the newest version on the final beat)